Vote for Tour de Force Platinum CRM & SFA

Sales Force Automation (SFA) is the process of maximizing the efficiency of the repeatable processes a salesperson performs as a part of identifying, qualifying, as well as closing sales and project opportunities.

Sales Force Automation (SFA) is the technique of using software to automate the business tasks of sales including Account Management, Contact Management, Opportunity Management, Sales Funnel or Sales Pipeline Management, Sales Activity Management, Sales Forecasting Analysis, and Sales Team Performance Evaluation.

Sales Force Automation is often used interchangeably with CRM. However, CRM does not necessarily imply Sales Force Automation or the automation of sales tasks.