Last Updated on 27 May 2015, Company: Rocketseed Ltd
Think about all the individual emails sent out by employees in your business to customers and prospects. Research shows that 92% of organisations use email as the primary channel for customer communications and an organisation with 150 employees would typically send 150,000 emails a month. This equates to an Email Marketing Opportunity (EMO) of 1.8 million annually. That is a huge opportunity to deliver targeted, relevant branding and messaging to your customers.
Email media offers a unique way to leverage the marketing potential of these emails, and make them your most valuable asset. Unlike branding tools, which just apply signatures, banners and disclaimers, email media does this and so much more. The key difference with email media is the segmentation, data and CRM opportunities that actually drive results.